Planning · 2026.05

A new foundation.
Built right this time.

A portable, white-label platform for high-volume SMS marketing operations — designed from the ground up with three generations of lessons learned. We are currently in the design phase. No code has been written yet.

View Roadmap → Read the Vision

Pillars

01 · PORTABLE

White-label by design

Drop on any domain, any server. Skinnable UI, swappable icon packs, theme tokens. The same binary serves a vendor demo and a client deployment.

02 · CONTACT-FIRST

One identity, many phones

Leads are people, not rows of a flat file. Identity attributes are first-class. Massive ingestion without losing the index — and without compromising what the source row meant.

03 · UNIFIED PIPELINE

Files → Campaigns → Crusades

One coherent send path. Multi-account Twilio, area-code routing, template rotation, DNC scrub, AI grading, conversation tracking — all part of the same engine, not three engines stapled together.

04 · OPERATOR-GRADE UI

Node, grid, and explorer views

A node-based campaign builder. A live multiplayer grid where the team can see each other working. A familiar tabular/explorer view for power users. All on a base of custom components, with motion that earns its place.

05 · PASSKEY-FIRST

Modern auth, real RBAC

WebAuthn out of the box. Super-admin and admin tiers, no guest sprawl. Recoverable. Auditable. Suitable for a small operations team — and ready to harden further before any open-source release.

06 · INTEGRATION-NATIVE

Twilio, Postmark, Google, GHL

Plus DNC.com, ImageRouter, OpenRouter, and an internal opt-out registry. Secrets stored encrypted, never echoed, and managed through the UI. Pricing and model metadata tracked from the first request.

Core Entities (v0.2)

identities phone_numbers email_addresses identity_phones identity_emails properties property_owners verticals leads files file_rows parsers campaigns crusades campaign_enrollments templates template_versions twilio_accounts twilio_phone_numbers message_queue messages (partitioned) conversations inbound_messages global_dnc vertical_dnc consent_events global_from_to_history send_dedup users passkeys sessions integrations integration_secrets audit_log

See the entity diagrams for relationships, or the v0.2 entity doc for column-level detail.

Integrations (planned)

Twilio (multi-account) Postmark DNC.com Google Maps / Geocode Google Cloud Storage ImageRouter OpenRouter GoHighLevel Internal DNC WebAuthn / FIDO2